Catalog Marketing – using merge/purge to fine-tune your strategy

Merge/purges are an important, yet frequently overlooked, strategic component of catalog marketing. Merge reports can be confusing and many catalogers don’t understand how valuable these reports are. Ask your merge/purge provider to explain their report to you and then make sure you follow these tips to fine-tune your catalog marketing strategy: List priorities — it’s very important to set priorities… read more →