Standing out from the pack when you are marketing a retail or online store has its challenges. Competitors are imitating one another with programs and promotions to drive repeat traffic. Today’s most successful companies are highly focused on unique events that get to the heart of their brand and let them shine. Simply, they care about the customer experience. Experiences… read more →
In a recent blog post Catalog Circulation Best Practices, we mentioned six steps for planning your catalog circulation. If the process seems daunting or you lack the internal resources to get the job done, it might be time to consider hiring a catalog circulation consultant. One benefit to working with a consultant is our exposure to multiple catalog brands. We… read more →
You wouldn’t learn to drive a car or fly a plane while blindfolded, right? Why would you do this with a direct-mail campaign or catalog mailing when thousands of dollars (and your reputation) are at stake? In a recent blog post, we discussed the importance of segmentation and an example of its use (Data Drives Direct Mail Sales). Next, we… read more →
Understanding and interpreting data into actionable insights are important in both e-commerce and catalog success. Getting into the data and asking questions is how you uncover new insights and improve your direct mail success and revenue. Segment Your Customers You may have heard the term “segment your customers” but what does it really mean when it comes to your direct… read more →
You must be logged in to post a comment.