Direct mail expenses keep increasing each year. It’s crucial that your catalogs reach the right audience and generate profitable revenue. One of the most effective ways to do this is through strategic segmentation. Catalog segmentation involves grouping your customer database into distinct segments based on relevant variables. By dividing your file into these distinct groups, you can tailor your direct… read more →
Are you maximizing your USPS promotional discounts this holiday season? During the final few months of 2022, many mailers will opt for the traditional 2% postage discount if they include a shoppable QR code in the catalog. This year, the USPS has introduced a slight twist. The Informed Delivery promotion is 4% (not 2%). Make sure you register before you… read more →
Rumors about a potential second postage rate increase in 2021 have now been confirmed. 2021 Marketing Mail rates (aka Catalog rates) will increase by 6.581% for letters and by 8.819% for flats. The postage increase is expected to be approved by the PRC and will be effective on August 29th, 2021. This is a significant rate increase that will result… read more →
Catalog postage rates might increase once again in 2021, even as mailers complain about frequent delays and inconsistent deliveries of catalogs and packages.
USPS Marketing Mail is the classification that is commonly used for mailing catalogs, flyers, postcards, trifolds, small parcels, and other advertising mail. The new 2021 postage rates were recently filed and the postage rate increase will be effective January 24, 2021. Check your January 2021 mail dates and see whether you need to move anything up to avoid paying the… read more →
If you’re mailing a print catalog for the first time, then calculating your break-even is an important part of your mail order catalog strategy. Planning a successful catalog campaign involves multiple calculations. The key metrics are direct mail response rate, average order, catalog costs, and gross margin. Let’s look at direct mail response rates first because this comes up a… read more →
Direct mail is an effective way to drive existing customers online and acquire new customers. As part of an overall strategic plan, direct mail campaigns delivers high ROI, especially when brands take the time to segment their customer file, run hold-out tests to develop catalog sales attribution rates, and analyze performance. Brands that are new to direct mail often inadvertently… read more →
These are unprecedented times with brands struggling to manage cash flow, pay their employees, and stay in business. Small, local businesses will be especially hit hard. Please support local businesses and help them and their employees survive until the economy rebounds. So…how do you manage your direct mail campaigns if you mail catalogs and other direct mail pieces to the… read more →
The digital revolution gave us all a voice — and that’s great. Nowadays, everyone from the biggest multi-national company to the local struggling artist, right through to community groups and charities, has a wonderful platform for spreading the word. Social media, cheap web hosting, and a range of applications designed to make visual content really pop — all of this… read more →
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