Quick Response (QR) codes have been around almost as long as smartphones. At a time when companies are looking for ways to reduce their expenses with printing catalogs and marketing costs, these little codes can accomplish a lot. QR codes are convenient tools that provide you with all types of customer-related data. They store phone numbers, email addresses, text, and… read more →
Purchase the customer list from a competitor (or company in your niche) that recently went out of business. One of my clients did that earlier this year and we’ve seen a tremendous ROI from this approach. Partner with Pandora radio to create a look-alike audience for prospecting by sending them hashed (encrypted) emails. Numerous companies are already doing this including… read more →
Standing out from the pack when you are marketing a retail or online store has its challenges. Competitors are imitating one another with programs and promotions to drive repeat traffic. Today’s most successful companies are highly focused on unique events that get to the heart of their brand and let them shine. Simply, they care about the customer experience. Experiences… read more →
Planning your catalog mailing involves managing your timeline and working your way backwards from the mail date to figure out the many deadlines involved. For a new catalog launch, the catalog circulation plan should be completed at least ten weeks or more before the catalog in-home date. Here are suggestions with a sample, three-month timeline based on our experience: August… read more →
Many company marketers have been wise enough to recognize that analytics are a key part of managing their e-commerce and catalog businesses. But analytics are just one component of the equation. You need to start with clean data before you execute a test because without good data as the foundation, the analysis is flawed. The way you analyze and interpret the… read more →
The NEMOA fall directXchange catalog conference is coming! Catalog ideas, catalog strategies, circulation planning tactics, catalog case studies, customer prospecting tips, catalog best practices, and more!
How do you summarize catalog marketing data or catalog circulation test results and other direct mail metrics? A catalog marketing analysis one-sheet is great for recapping a specific catalog test result but sometimes you really need a visual of the catalog data to instantly communicate what happened. The spike in catalog sales in the image above tells you everything you… read more →
A few years ago, we consulted with a new catalog client that mailed up to 250,000 catalogs several times a year. During the on-boarding process, we learned that they were not using RFM (recency, frequency, monetary) to segment their catalog mail file. Unfortunately, this practice made it impossible to evaluate results. In order to manage their contact strategy and optimize… read more →
In a recent blog post Catalog Circulation Best Practices, we mentioned six steps for planning your catalog circulation. If the process seems daunting or you lack the internal resources to get the job done, it might be time to consider hiring a catalog circulation consultant. One benefit to working with a consultant is our exposure to multiple catalog brands. We… read more →
Whether you have an existing catalog channel for your business or are seeking to start one to complement your e-commerce strategy, developing a plan for circulation is a wise move. We will share some catalog circulation plan best practices that have helped our clients. Six Steps for Catalog Circulation Management What might seem like a daunting task becomes routine with a… read more →
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