You wouldn’t learn to drive a car or fly a plane while blindfolded, right? Why would you do this with a direct-mail campaign or catalog mailing when thousands of dollars (and your reputation) are at stake? In a recent blog post, we discussed the importance of segmentation and an example of its use (Data Drives Direct Mail Sales). Next, we… read more →
Understanding and interpreting data into actionable insights are important in both e-commerce and catalog success. Getting into the data and asking questions is how you uncover new insights and improve your direct mail success and revenue. Segment Your Customers You may have heard the term “segment your customers” but what does it really mean when it comes to your direct… read more →
When Victoria’s Secret suggested this year that it would be pulling the plug on its iconic catalog, some proclaimed the end of an era—not just for VS, which had built its name on years of sexy mailers, but for the catalog industry itself. People shop online now, get all their news digitally, don’t need brick and mortar stores anymore, blah,… read more →
1) First-time buyers. Try a thank you offer. This group just bought from you. They tried your product and hopefully had a great experience. Consider sending them a Free Shipping offer to drive that add-on piece they were not willing to buy before they tried you. 2) Non-buying prospects. Try Free Shipping or a Gift with Purchase. Has someone visited… read more →
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