How do you summarize catalog marketing data or catalog circulation test results and other direct mail metrics? A catalog marketing analysis one-sheet is great for recapping a specific catalog test result but sometimes you really need a visual of the catalog data to instantly communicate what happened. The spike in catalog sales in the image above tells you everything you… read more →
Most catalogers and eCommerce companies routinely track basic data to identify their best customers and what they buy. Savvy marketers leverage the data opportunities in their database to identify their most engaged audiences for profitable new opportunities. Do you agree that customers and prospects who phone in, read your email and share it, or engage in your social posts are… read more →
Last week I shared a story on Hansel Group Marketing’s LinkedIn page about China’s factory brands and how they plan to diversify. Click link to read. China’s Factory Brands: Clones or Clever Business? Today’s article is a continuation on the outlet theme. Luxury or aspirational brands have discovered that their strategy to be everywhere ultimately cheapened their brand and jeopardized… read more →
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