These are unprecedented times with brands struggling to manage cash flow, pay their employees, and stay in business. Small, local businesses will be especially hit hard. Please support local businesses and help them and their employees survive until the economy rebounds. So…how do you manage your direct mail campaigns if you mail catalogs and other direct mail pieces to the… read more →
The tides have changed for print catalogs. Savvy digital brands and businesses are now using catalogs to form relationships with consumers, ground the digital experience in the physical realm, and generate sales. Print catalogs are often an inspirational source for customers (think Pottery Barn) and can help brands connect with customers on a deeper level. Catalogs are a form of tactile storytelling,… read more →
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