The 12th Annual National Catalog Forum takes place next month (April 8 – 10) in Washington DC. The event is run by the American Catalog Mailers Association (ACMA) and will host key executives from the ACMA, USPS, the Postal Regulatory Commission, and other government officials to inform members on critical issues such as postage increases, tariffs, remote sales tax legislation,… read more →
In this world, sometimes the things that look to have no way to co-exist can. It’s almost in the design of life. On a much smaller scale, the discipline of marketing has many different segments. Some work together more easily than others, while others seem to have nothing in common. They are too far apart. Such is the story of… read more →
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