If you’re mailing a print catalog for the first time, then calculating your break-even is an important part of your mail order catalog strategy. Planning a successful catalog campaign involves multiple calculations. The key metrics are direct mail response rate, average order, catalog costs, and gross margin. Let’s look at direct mail response rates first because this comes up a… read more →
In catalog marketing strategy and campaigns, planning for profitability is built right in. It’s simple: we let the data drive our decisions and then we use the data to decide. The nature of data is such that, over time, it strengthens and firms up our assumptions even more — or immediately debunks them. Whether you’re planning a catalog mailing campaign, evaluating the… read more →
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