Direct mail expenses keep increasing each year. It’s crucial that your catalogs reach the right audience and generate profitable revenue. One of the most effective ways to do this is through strategic segmentation. Catalog segmentation involves grouping your customer database into distinct segments based on relevant variables. By dividing your file into these distinct groups, you can tailor your direct… read more →
These are unprecedented times with brands struggling to manage cash flow, pay their employees, and stay in business. Small, local businesses will be especially hit hard. Please support local businesses and help them and their employees survive until the economy rebounds. So…how do you manage your direct mail campaigns if you mail catalogs and other direct mail pieces to the… read more →
You don’t want to foot the bill for an unnecessary cost, so you put off your direct mail strategic audit again and again. This could be the wrong choice, however, as a direct mail marketing audit can, in fact, save you money and prevent you from getting stung by a very expensive set of disasters. Look out for these key… read more →
As more and more of our lives shift into the digital realm, it can be easy to overlook the importance of direct mail marketing. However, this is a mistake that could wind up hurting your business. As customer inboxes become cluttered with deals, offers and spam, it can be difficult to rise above all that noise. And relying on email… read more →
Catalogs (and other forms of direct mail) generate a high ROI and have the staying power that digital lacks. So how can digital marketers economically harness the focusing power of catalog and direct mail advertising for driving online sales efforts? Hello Triggered Postcards… While digital is great for capturing attention, direct mail wins for retaining and maintaining that attention. So,… read more →
The tides have changed for print catalogs. Savvy digital brands and businesses are now using catalogs to form relationships with consumers, ground the digital experience in the physical realm, and generate sales. Print catalogs are often an inspirational source for customers (think Pottery Barn) and can help brands connect with customers on a deeper level. Catalogs are a form of tactile storytelling,… read more →
Even though we live in a digital era where online marketing has taken the world by storm, offline catalog marketing continues to be the pivotal sales initiative for many businesses around the world. More precisely, carrying an effective marketing strategy with catalogs will bring your business numerous benefits, if done right, that is. After all, not everyone is always browsing… read more →
First there was direct mail. Then the internet came along, which turned direct response marketing upside down. It’s no secret that direct mail and catalog numbers are down – 2016 saw only half as many paper catalogs mailed as in 2007. You may have heard the assertion that digital marketing has eclipsed physical direct mail marketing. While digital marketing has… read more →
Curious about the 2018 outlook for catalogs including catalog page counts, direct mail formats, mailing frequency, and much more? Here is a great report from Daniela Forte at MCM. Hansel Group Marketing is honored to be included in this report! We appreciate the opportunity to share our thoughts on the many important issues facing catalogers today.
When Victoria’s Secret suggested this year that it would be pulling the plug on its iconic catalog, some proclaimed the end of an era—not just for VS, which had built its name on years of sexy mailers, but for the catalog industry itself. People shop online now, get all their news digitally, don’t need brick and mortar stores anymore, blah,… read more →
You must be logged in to post a comment.