For a long time, companies were dumping huge chunks of their marketing budgets into Facebook and targeted ads. This was a tempting strategy; companies had found great footing on Facebook with groups and pages, getting lots of organic views that were translating into high sales. But Facebook has rapidly changed the playing field, using new algorithms to force companies into… read more →
Purchase the customer list from a competitor (or company in your niche) that recently went out of business. One of my clients did that earlier this year and we’ve seen a tremendous ROI from this approach. Partner with Pandora radio to create a look-alike audience for prospecting by sending them hashed (encrypted) emails. Numerous companies are already doing this including… read more →
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