These are unprecedented times with brands struggling to manage cash flow, pay their employees, and stay in business. Small, local businesses will be especially hit hard. Please support local businesses and help them and their employees survive until the economy rebounds. So…how do you manage your direct mail campaigns if you mail catalogs and other direct mail pieces to the… read more →
The digital revolution gave us all a voice — and that’s great. Nowadays, everyone from the biggest multi-national company to the local struggling artist, right through to community groups and charities, has a wonderful platform for spreading the word. Social media, cheap web hosting, and a range of applications designed to make visual content really pop — all of this… read more →
The tides have changed for print catalogs. Savvy digital brands and businesses are now using catalogs to form relationships with consumers, ground the digital experience in the physical realm, and generate sales. Print catalogs are often an inspirational source for customers (think Pottery Barn) and can help brands connect with customers on a deeper level. Catalogs are a form of tactile storytelling,… read more →
Even though we live in a digital era where online marketing has taken the world by storm, offline catalog marketing continues to be the pivotal sales initiative for many businesses around the world. More precisely, carrying an effective marketing strategy with catalogs will bring your business numerous benefits, if done right, that is. After all, not everyone is always browsing… read more →
In this world, sometimes the things that look to have no way to co-exist can. It’s almost in the design of life. On a much smaller scale, the discipline of marketing has many different segments. Some work together more easily than others, while others seem to have nothing in common. They are too far apart. Such is the story of… read more →
It doesn’t matter what you’re selling, getting the attention of your customers is fundamental to any marketing campaign. Dimensional mail is compelling, clever and cool – with this 3D version of direct mail adding a valuable surprise factor to any mailer. While this novel form of marketing can seem expensive and difficult to implement, dimensional mail is long-lasting and perfect… read more →
First there was direct mail. Then the internet came along, which turned direct response marketing upside down. It’s no secret that direct mail and catalog numbers are down – 2016 saw only half as many paper catalogs mailed as in 2007. You may have heard the assertion that digital marketing has eclipsed physical direct mail marketing. While digital marketing has… read more →
With the rise of online shopping, everything that we could ever want is at our fingertips. The digital age has allowed us to instantly purchase anything under the sun from our mobile phones. The internet has become our universal shopping playground where we’ve come to expect an unlimited array of products, complete with user reviews, functionality information, and free delivery.… read more →
Quick Response (QR) codes have been around almost as long as smartphones. At a time when companies are looking for ways to reduce their expenses with printing catalogs and marketing costs, these little codes can accomplish a lot. QR codes are convenient tools that provide you with all types of customer-related data. They store phone numbers, email addresses, text, and… read more →
Standing out from the pack when you are marketing a retail or online store has its challenges. Competitors are imitating one another with programs and promotions to drive repeat traffic. Today’s most successful companies are highly focused on unique events that get to the heart of their brand and let them shine. Simply, they care about the customer experience. Experiences… read more →
You must be logged in to post a comment.