Direct mail expenses keep increasing each year. It’s crucial that your catalogs reach the right audience and generate profitable revenue. One of the most effective ways to do this is through strategic segmentation. Catalog segmentation involves grouping your customer database into distinct segments based on relevant variables. By dividing your file into these distinct groups, you can tailor your direct… read more →
The tides have changed for print catalogs. Savvy digital brands and businesses are now using catalogs to form relationships with consumers, ground the digital experience in the physical realm, and generate sales. Print catalogs are often an inspirational source for customers (think Pottery Barn) and can help brands connect with customers on a deeper level. Catalogs are a form of tactile storytelling,… read more →
Even though we live in a digital era where online marketing has taken the world by storm, offline catalog marketing continues to be the pivotal sales initiative for many businesses around the world. More precisely, carrying an effective marketing strategy with catalogs will bring your business numerous benefits, if done right, that is. After all, not everyone is always browsing… read more →
You wouldn’t learn to drive a car or fly a plane while blindfolded, right? Why would you do this with a direct-mail campaign or catalog mailing when thousands of dollars (and your reputation) are at stake? In a recent blog post, we discussed the importance of segmentation and an example of its use (Data Drives Direct Mail Sales). Next, we… read more →
Understanding and interpreting data into actionable insights are important in both e-commerce and catalog success. Getting into the data and asking questions is how you uncover new insights and improve your direct mail success and revenue. Segment Your Customers You may have heard the term “segment your customers” but what does it really mean when it comes to your direct… read more →
1) First-time buyers. Try a thank you offer. This group just bought from you. They tried your product and hopefully had a great experience. Consider sending them a Free Shipping offer to drive that add-on piece they were not willing to buy before they tried you. 2) Non-buying prospects. Try Free Shipping or a Gift with Purchase. Has someone visited… read more →
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