Data is an extremely critical part of your marketing arsenal – and it may be the most important tool you have for targeting customers. Data tells you everything you need to know about a customer: where they live, how much they spend, what products they normally buy, what industry they work in, and so on. If you use it correctly,… read more →
What is data cleaning? Organizations rely on consistent data quality to ensure marketing activities are executed cleanly and interpreted correctly without any biases. Although obtaining clean data from the outset is ideal, there is often a need for dedicated data cleaning procedures to ensure the integrity of the customer data. Data cleaning is the process of identifying and altering incorrect… read more →
How do you summarize catalog marketing data or catalog circulation test results and other direct mail metrics? A catalog marketing analysis one-sheet is great for recapping a specific catalog test result but sometimes you really need a visual of the catalog data to instantly communicate what happened. The spike in catalog sales in the image above tells you everything you… read more →
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