Many marketers these days make the unfortunate mistake of thinking that direct mail is dead. In actuality, that couldn’t be farther from the truth. In the digital age, consumers’ email inboxes are inundated with ads and special offers each and every day. If this is your sole marketing outlet, you could be missing out on a huge chunk of the… read more →
Catalogs (and other forms of direct mail) generate a high ROI and have the staying power that digital lacks. So how can digital marketers economically harness the focusing power of catalog and direct mail advertising for driving online sales efforts? Hello Triggered Postcards… While digital is great for capturing attention, direct mail wins for retaining and maintaining that attention. So,… read more →
The tides have changed for print catalogs. Savvy digital brands and businesses are now using catalogs to form relationships with consumers, ground the digital experience in the physical realm, and generate sales. Print catalogs are often an inspirational source for customers (think Pottery Barn) and can help brands connect with customers on a deeper level. Catalogs are a form of tactile storytelling,… read more →
First there was direct mail. Then the internet came along, which turned direct response marketing upside down. It’s no secret that direct mail and catalog numbers are down – 2016 saw only half as many paper catalogs mailed as in 2007. You may have heard the assertion that digital marketing has eclipsed physical direct mail marketing. While digital marketing has… read more →
With the rise of online shopping, everything that we could ever want is at our fingertips. The digital age has allowed us to instantly purchase anything under the sun from our mobile phones. The internet has become our universal shopping playground where we’ve come to expect an unlimited array of products, complete with user reviews, functionality information, and free delivery.… read more →
Whether you have an existing catalog channel for your business or are seeking to start one to complement your e-commerce strategy, developing a plan for circulation is a wise move. We will share some catalog circulation plan best practices that have helped our clients. Six Steps for Catalog Circulation Management What might seem like a daunting task becomes routine with a… read more →
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