These are unprecedented times with brands struggling to manage cash flow, pay their employees, and stay in business. Small, local businesses will be especially hit hard. Please support local businesses and help them and their employees survive until the economy rebounds. So…how do you manage your direct mail campaigns if you mail catalogs and other direct mail pieces to the… read more →
You don’t want to foot the bill for an unnecessary cost, so you put off your direct mail strategic audit again and again. This could be the wrong choice, however, as a direct mail marketing audit can, in fact, save you money and prevent you from getting stung by a very expensive set of disasters. Look out for these key… read more →
For a long time, companies were dumping huge chunks of their marketing budgets into Facebook and targeted ads. This was a tempting strategy; companies had found great footing on Facebook with groups and pages, getting lots of organic views that were translating into high sales. But Facebook has rapidly changed the playing field, using new algorithms to force companies into… read more →
Direct mail marketing can be incredibly effective for B2B campaigns, but it’s also tricky to get right. B2B brands typically have much lower response rates than consumer brands, but average order tends to be much higher. In order to create effective campaigns and enjoy the benefits of acquiring new customers and increasing sales, it’s important to understand your audience. From… read more →
Many marketers these days make the unfortunate mistake of thinking that direct mail is dead. In actuality, that couldn’t be farther from the truth. In the digital age, consumers’ email inboxes are inundated with ads and special offers each and every day. If this is your sole marketing outlet, you could be missing out on a huge chunk of the… read more →
As more and more of our lives shift into the digital realm, it can be easy to overlook the importance of direct mail marketing. However, this is a mistake that could wind up hurting your business. As customer inboxes become cluttered with deals, offers and spam, it can be difficult to rise above all that noise. And relying on email… read more →
Catalogs (and other forms of direct mail) generate a high ROI and have the staying power that digital lacks. So how can digital marketers economically harness the focusing power of catalog and direct mail advertising for driving online sales efforts? Hello Triggered Postcards… While digital is great for capturing attention, direct mail wins for retaining and maintaining that attention. So,… read more →
The tides have changed for print catalogs. Savvy digital brands and businesses are now using catalogs to form relationships with consumers, ground the digital experience in the physical realm, and generate sales. Print catalogs are often an inspirational source for customers (think Pottery Barn) and can help brands connect with customers on a deeper level. Catalogs are a form of tactile storytelling,… read more →
Data is an extremely critical part of your marketing arsenal – and it may be the most important tool you have for targeting customers. Data tells you everything you need to know about a customer: where they live, how much they spend, what products they normally buy, what industry they work in, and so on. If you use it correctly,… read more →
Even though we live in a digital era where online marketing has taken the world by storm, offline catalog marketing continues to be the pivotal sales initiative for many businesses around the world. More precisely, carrying an effective marketing strategy with catalogs will bring your business numerous benefits, if done right, that is. After all, not everyone is always browsing… read more →
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