In this world, sometimes the things that look to have no way to co-exist can. It’s almost in the design of life. On a much smaller scale, the discipline of marketing has many different segments. Some work together more easily than others, while others seem to have nothing in common. They are too far apart. Such is the story of… read more →
It doesn’t matter what you’re selling, getting the attention of your customers is fundamental to any marketing campaign. Dimensional mail is compelling, clever and cool – with this 3D version of direct mail adding a valuable surprise factor to any mailer. While this novel form of marketing can seem expensive and difficult to implement, dimensional mail is long-lasting and perfect… read more →
First there was direct mail. Then the internet came along, which turned direct response marketing upside down. It’s no secret that direct mail and catalog numbers are down – 2016 saw only half as many paper catalogs mailed as in 2007. You may have heard the assertion that digital marketing has eclipsed physical direct mail marketing. While digital marketing has… read more →
The NEMOA fall directXchange catalog conference is coming! Catalog ideas, catalog strategies, circulation planning tactics, catalog case studies, customer prospecting tips, catalog best practices, and more!
Understanding and interpreting data into actionable insights are important in both e-commerce and catalog success. Getting into the data and asking questions is how you uncover new insights and improve your direct mail success and revenue. Segment Your Customers You may have heard the term “segment your customers” but what does it really mean when it comes to your direct… read more →
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