These are unprecedented times with brands struggling to manage cash flow, pay their employees, and stay in business. Small, local businesses will be especially hit hard. Please support local businesses and help them and their employees survive until the economy rebounds. So…how do you manage your direct mail campaigns if you mail catalogs and other direct mail pieces to the… read more →
First there was direct mail. Then the internet came along, which turned direct response marketing upside down. It’s no secret that direct mail and catalog numbers are down – 2016 saw only half as many paper catalogs mailed as in 2007. You may have heard the assertion that digital marketing has eclipsed physical direct mail marketing. While digital marketing has… read more →
Most catalogers and eCommerce companies routinely track basic data to identify their best customers and what they buy. Savvy marketers leverage the data opportunities in their database to identify their most engaged audiences for profitable new opportunities. Do you agree that customers and prospects who phone in, read your email and share it, or engage in your social posts are… read more →
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