For a long time, companies were dumping huge chunks of their marketing budgets into Facebook and targeted ads. This was a tempting strategy; companies had found great footing on Facebook with groups and pages, getting lots of organic views that were translating into high sales. But Facebook has rapidly changed the playing field, using new algorithms to force companies into… read more →
With the rise of online shopping, everything that we could ever want is at our fingertips. The digital age has allowed us to instantly purchase anything under the sun from our mobile phones. The internet has become our universal shopping playground where we’ve come to expect an unlimited array of products, complete with user reviews, functionality information, and free delivery.… read more →
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