Standing out from the pack when you are marketing a retail or online store has its challenges. Competitors are imitating one another with programs and promotions to drive repeat traffic. Today’s most successful companies are highly focused on unique events that get to the heart of their brand and let them shine. Simply, they care about the customer experience. Experiences… read more →
Last week I shared a story on Hansel Group Marketing’s LinkedIn page about China’s factory brands and how they plan to diversify. Click link to read. China’s Factory Brands: Clones or Clever Business? Today’s article is a continuation on the outlet theme. Luxury or aspirational brands have discovered that their strategy to be everywhere ultimately cheapened their brand and jeopardized… read more →
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