How do you summarize catalog marketing data or catalog circulation test results and other direct mail metrics? A catalog marketing analysis one-sheet is great for recapping a specific catalog test result but sometimes you really need a visual of the catalog data to instantly communicate what happened. The spike in catalog sales in the image above tells you everything you… read more →
With the rise of marketing automation and easy reporting templates, marketing leaders have more customer data than ever to track, synthesize and leverage. Instead of drowning in data, focused leaders identify a handful of key metrics that keep them tied to the pulse of their business. Revenue, orders, AOV and item counts per order are all great standard items for… read more →
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