What is data cleaning? Organizations rely on consistent data quality to ensure marketing activities are executed cleanly and interpreted correctly without any biases. Although obtaining clean data from the outset is ideal, there is often a need for dedicated data cleaning procedures to ensure the integrity of the customer data. Data cleaning is the process of identifying and altering incorrect… read more →
Most catalogers and eCommerce companies routinely track basic data to identify their best customers and what they buy. Savvy marketers leverage the data opportunities in their database to identify their most engaged audiences for profitable new opportunities. Do you agree that customers and prospects who phone in, read your email and share it, or engage in your social posts are… read more →
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