Direct mail marketing can be incredibly effective for B2B campaigns, but it’s also tricky to get right. B2B brands typically have much lower response rates than consumer brands, but average order tends to be much higher. In order to create effective campaigns and enjoy the benefits of acquiring new customers and increasing sales, it’s important to understand your audience. From… read more →
What is data cleaning? Organizations rely on consistent data quality to ensure marketing activities are executed cleanly and interpreted correctly without any biases. Although obtaining clean data from the outset is ideal, there is often a need for dedicated data cleaning procedures to ensure the integrity of the customer data. Data cleaning is the process of identifying and altering incorrect… read more →
Planning your catalog mailing involves managing your timeline and working your way backwards from the mail date to figure out the many deadlines involved. For a new catalog launch, the catalog circulation plan should be completed at least ten weeks or more before the catalog in-home date. Here are suggestions with a sample, three-month timeline based on our experience: August… read more →
Merge/purges are an important, yet frequently overlooked, strategic component of catalog marketing. Merge reports can be confusing and many catalogers don’t understand how valuable these reports are. Ask your merge/purge provider to explain their report to you and then make sure you follow these tips to fine-tune your catalog marketing strategy: List priorities — it’s very important to set priorities… read more →
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