Direct mail is an effective way to drive existing customers online and acquire new customers. As part of an overall strategic plan, direct mail campaigns delivers high ROI, especially when brands take the time to segment their customer file, run hold-out tests to develop catalog sales attribution rates, and analyze performance. Brands that are new to direct mail often inadvertently… read more →
You don’t want to foot the bill for an unnecessary cost, so you put off your direct mail strategic audit again and again. This could be the wrong choice, however, as a direct mail marketing audit can, in fact, save you money and prevent you from getting stung by a very expensive set of disasters. Look out for these key… read more →
If you’re planning to use social media or e-commerce to sell your products and services then what you’re selling is just the tip of the iceberg. What you’re actually day-trading on is attention — namely, your consumer’s attention. And it’s more than just mere novelty that captures your customers’ attention. As we’ll see, it takes a unique blend of creativity, personalization and quality — features that… read more →
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