Direct mail expenses keep increasing each year. It’s crucial that your catalogs reach the right audience and generate profitable revenue. One of the most effective ways to do this is through strategic segmentation. Catalog segmentation involves grouping your customer database into distinct segments based on relevant variables. By dividing your file into these distinct groups, you can tailor your direct… read more →
Direct mail marketing can be incredibly effective for B2B campaigns, but it’s also tricky to get right. B2B brands typically have much lower response rates than consumer brands, but average order tends to be much higher. In order to create effective campaigns and enjoy the benefits of acquiring new customers and increasing sales, it’s important to understand your audience. From… read more →
The tides have changed for print catalogs. Savvy digital brands and businesses are now using catalogs to form relationships with consumers, ground the digital experience in the physical realm, and generate sales. Print catalogs are often an inspirational source for customers (think Pottery Barn) and can help brands connect with customers on a deeper level. Catalogs are a form of tactile storytelling,… read more →
Data is an extremely critical part of your marketing arsenal – and it may be the most important tool you have for targeting customers. Data tells you everything you need to know about a customer: where they live, how much they spend, what products they normally buy, what industry they work in, and so on. If you use it correctly,… read more →
Even though we live in a digital era where online marketing has taken the world by storm, offline catalog marketing continues to be the pivotal sales initiative for many businesses around the world. More precisely, carrying an effective marketing strategy with catalogs will bring your business numerous benefits, if done right, that is. After all, not everyone is always browsing… read more →
Whether you have an existing catalog channel for your business or are seeking to start one to complement your e-commerce strategy, developing a plan for circulation is a wise move. We will share some catalog circulation plan best practices that have helped our clients. Six Steps for Catalog Circulation Management What might seem like a daunting task becomes routine with a… read more →
You wouldn’t learn to drive a car or fly a plane while blindfolded, right? Why would you do this with a direct-mail campaign or catalog mailing when thousands of dollars (and your reputation) are at stake? In a recent blog post, we discussed the importance of segmentation and an example of its use (Data Drives Direct Mail Sales). Next, we… read more →
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